Free marketing assessment!
Where To Begin?
From a one time deliverable to monthly support, our marketing services for non-profits, startups, and small businesses can give you the experience and flexibility you need to make your marketing a success
Who We Serve
Non-Profit Organizations
Small and Medium Size Business
Small and Medium Size Business
You are a special business type that relies on donors, community funding and advocacy. Budget is a special concern and you must use your volunteer base as a vital part of your business.
Small and Medium Size Business
Small and Medium Size Business
Small and Medium Size Business
2020 has been an especially tough year with disruption in your business. You may be facing a change in your business goals and the need to relaunch and let everyone know that you are ready and strong.
Startup Companies
Small and Medium Size Business
Startup Companies
You have a great idea, a few solid customers, and you have received funding. Now what? How do you cross the chasm to reach new customers with challenges in face-to-face engagements ?
What We REcommend
Non-Profit Organizations
Non-Profit Organizations
Non-Profit Organizations
- Review mission, goals and strategy - identify gaps
- Work with you to create an execution plan that is frugal and leverages volunteers
- Special attention to your website, social and search strategy and a solid fundraising strategy
- F2F replacements during COVID-19 (Zoom, Town Hall, blogging, podcasts)
- Continually measuring results and reworking according to changing needs
Small and Medium Business
Non-Profit Organizations
Non-Profit Organizations
.
- Review mission, goals and strategy - identify gaps
- Work with you to hone your unique brand and value to your local and non-local community)
- Are your pre-COVID-19 goals the same as today? Do you need to reach out to the community and tell them that you are here and strong? We can help
- Website, social and search audits along with a local touch that is unique to your community, such as, flyers and local news
- F2F replacements during COVID-19 (Zoom, Town Hall, blogging, podcasts)
- Measure results often
Startup Companies
Non-Profit Organizations
Startup Companies
- Review mission, goals and strategy - identify gaps
- Work with you to create and execute a plan that highlights your unique value as a start up and communicate this to your target customers quickly and often
- Website, social/search strategy, press, and demand generation focus may be of primary interest
- Working to create product marketing, and educational enablement materials for your growing sales organization
- F2F replacements during COVID-19 (Zoom, Town Hall, blogging, podcasts)
- Create metrics around new customers, new leads, cost reduction and overall growth
EXPERTISE TO SUPPORT YOUR STORY
If you are looking for all of the ingredients that make up our unique marketing recipes, take a look below. We can use any combination of these to create your plan.
Enablement Marketing Services
Sales, Product Marketing, Executive Services
Sales
Playbooks
Customer Profiling
Event support
Customer-facing TME support
Case / Use studies
Call scripts
ROI tools
Template creation
Product Marketing
Asset/ Content creation
Videos
Market segmentation
Pricing and packaging delivery
Competitive/SWOT analysis
Go To Market Strategy
Route To Market Strategy
Executive
Webinars
Podcasts
Thought Leadership Development
Blogging Strategy and "Ghost" Writing
Marketing Operations
Relationship Management, Buyers Journey Assessment, Interlock with CRM Tools, Measurement
Hubspot, Constant Contact, SFDC
Email Campaigns
Nurtures
Landing Pages
Metrics
CRM
Dashboards
Executive Dashboards
SalesForce
Funnel
Online Events
Webinar strategy and execution
Podcast strategy and execution
Customer Round Tables
On-Demand
Awareness and Brand Building
Demand Generation, Buyer's Journey Assessment, Brand Preference
Thought Leadership
Press
Blogs
Analyst Playbook
Peer Community Building
Newsletter
Brand
Social
Paid Media
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Creative
Communications
Marcom
Brand guidelines
Legal
Approvals
Advocacy Programs