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Account-based marketing (ABM) is a personalized B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each persona (unique company title)
A data-driven marketing strategy which combines social, digital, on-ground and thought leadership to influence current and future customers to learn more, or purchase more of your unique offers. Demand generation touches every customer independent of their unique buyers journey
If customers can’t find it, it doesn’t exist. Search Engine Optimization. The practice of increasing quality and quantity through key word searches which increase organic search engine results.
Search Engine Marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. This can quickly take your potential customers to unique banners, your website or other offers that will incent them to contact you.
This area is the most powerful and rapid way to engage your customers both local and global. LinkedIn, Twitter, Instagram, Facebook and YouTube are all social platforms which individually, or combined can be a very powerful vehicle for your brand and growth efforts
Net-new is the label for an organization, community or individual that has not interacted with your non-profit or business before. Connecting with "Net-New" customers can be the quickest and most exciting way to grow your business
The "up-sell" is the practice of encouraging your existing customers or doners to purchase a higher end product, any extensions of your solution or donate additional funding.
The "cross-sell" is the practice of encouraging existing customers to purchase complimentary products or donate to other parts of the organization which are of similar donation appeal
A type of customer marketing that provides a customer focused view of what is happening inside the organization - tom to wordsmith