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Covid-19 has impacted all business, but none more than the non-profits. This particular non-profit offers "healing art" to the "at risk" community. With resources and funding scarce, this "non-profit" has re-invigorated its value and is touching lives once more
Sweden-based startup, BehavioSec, found themselves impacted by COVID-19. While trying to build their United States customer base, they needed a way to continue the momentum initiated by traditional demand generation and physical events
Academic Solutions USA has passion for gifted learners. Sadly, a great deal of these talented individuals are "mis-labeled" in the public school system. The founder needed to blaze a path to these students and quickly communicate how the company could help.
Healing through Art
Positive art experiences for all people despite age, disability, or financial condition. We believe art is healing and has an everlasting positive impact on each of us and the world around us.
This 501(c)(3) nonprofit organization has successfully provided the opportunity for the Desert Community to experience various forms of art regardless of age, ability or financial position. Over the past ten years, fueled by success and growth, this non-profit has relocated four times due to success and growth.
The company provides instruction and classes in clay, fused glass, painting, drawing, and other art mediums and it extends the reach of its physical location with mobile outreach programs which allow those who are unable to travel to experience the healing powers of art.
With the spread of the pandemic, the founders and board members felt that the connection with the community, fellow nonprofit peers, doners and volunteers has weakened. Covid-19, combined with other art-based organizations in neighboring communities, have resulted in competition for resources and community patronage that the studio has not traditionally experienced.
Working with members of the ChasMarketing team, this non-profit is focusing on three key areas:
Using this strategy, this non-profit has already secured three new donors and created two programs to their community with other vendors.
3 rules for building a successful podcast series
Sweden-based startup, BehavioSec, found themselves impacted by COVID 19 while trying to build their United States customer base from scratch. They needed a way to continue the momentum initiated with demand generation and physical events.
Prior to March 2020, BehavioSec was participating in physical events, such as, RSA Conference, Gartner Identity Access Management, and NICE Actimize. These events provided new prospect contacts and a way to communicate with existing customers.
In March 2020, like every other company, physical events were no longer an option. This sudden and unexpected void was a major disruption and required immediate attention.
How Podcasts Helped
Working with our marketing team, BehavioSec concluded that Podcasts were a good way to replace marketing activity inhibited by COVID 19.
3 Rules We Followed
Here are the rules we put in place to ensure a successful Podcast launch:
In the end we had great engagement and a successful way to expand demand generation in the age of COVID-19.
Academic Solutions USA is a 501c3 non-profit organization whose mission is to identify gifted learners that may be misrepresented in the public or private educational system. The organization provides them an accelerated, tailored curriculum which stimulates their unique artistic or intellectual gifts.
The founder has educational expertise in identifying gifted students as classified by five unique categories in the artistic and educational arenas.
Often, gifted students have been continually frustrated by the slow or uninteresting public/private curriculum and can be “labeled” as difficult, unresponsive or “slow learners."
Gifted students, if identified early in their academic career, can be placed on a curriculum or artistic track specifically developed to grow their unique capabilities. However, there is no mainstream identification criteria for these students in the current learning system.
Working together with our marketing team, we collectively decided that the best first step was a "go to market" strategy that would both find gifted learners in the community and quickly communicate the value of Education Solutions unique curriculum to bring gifted learners mainstream once more.
Questions we answered together:
1. Does your marketing tell the community who you are, your value, who you serve and what you do?
This assessment has led to a rework of messaging and value for the founder's website, social media and local deliverables strategy.
2. Where do you find your customers?
Currently, these gifted learners are not only in the academic system but in other parts of the community that we are now targeting.
3. What does success look like?
We have worked with the founders to identify a pilot program and marketing campaign which will successfully identify the gifted learner community and provide subjects for the next phase of development, a strong pilot program.